The first pair of TV and digital advertisements opposing Proposition 10 have arrived.

Californians for Responsible Housing today released two, 30-second spots opposing Prop 10, the November ballot measure that would repeal the Costa-Hawkins Rental Housing Act and bring extreme forms of rent control back to California.

The ads, accessible here and at the bottom of this article, feature affordable housing experts who say of that Prop. 10 “makes a bad problem worse” and does “the opposite of what it promises.”

Without Costa-Hawkins, California cities and counties could once again adopt extreme forms of rent control, including the imposition of rent caps on new apartments and single-family homes.

Such moves would create a major disincentive for the development of much-needed housing.

The ads cite the nonpartisan Legislative Analyst Office, major news articles and newspaper editorials that conclude that repealing Costa-Hawkins would result in a reduction in affordable housing construction, rent increases, and apartments and single-family homes being taken off the rental market.

The first advertisement features California Council for Affordable Housing Executive Director Pat Sabelhaus, who notes that Proposition 10 is “deeply flawed” and “badly written.” He adds that Prop 10 has “no provisions to treat homelessness nor build affordable housing.”

The second ad features economist David Henderson of Stanford University ‘s Hoover Institution. Henderson explains that Prop 10 “will reduce construction of affordable and middle-class housing when we need it most” and “take rental housing off the market.”

The ads will run on both TV and digital platforms across the state beginning today. They were produced by California-based SCN Strategies.

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