A campaign committee created by the California Apartment Association today unveiled a website to help defeat a radical rent control measure headed for November’s statewide ballot.

The website, Caforresponsiblehousing.org, explains why the extreme rent control measure, nicknamed Prop 10 2.0, is bad for California. It also offers a form that rental property owners can fill out to join the opposition.

“There are no protections for renters, seniors, veterans or the disabled, and it has no provision to reduce rents,” says the website, which comes from Californians for Responsible Housing. “For Californians losing jobs and both renters and homeowners who are struggling, this poorly written initiative is the last thing we need.”

Screenshot of the newly launched website from Californians for Responsible Housing

The rent control measure attacks California’s Costa-Hawkins Rental Housing Act and would  welcome back the extreme forms of rent control that proliferated in California in the 1970s.

The measure comes from anti-housing activist Michael Weinstein, whose AIDS Healthcare Foundation bankrolled Proposition 10, a similar measure that voters rejected by a wide margin in 2018.

“This is the second attempt by Weinstein to pass an initiative that would allow for extreme forms of rent control to be enacted at the local level,” the newly launched site says. “His latest initiative is virtually identical to Proposition 10, which was defeated by voters by a nearly 20-point margin in 2018. Despite his claims to the contrary, this latest ‘Housing Freeze’ is fraught with the same flaws as Prop 10.”