Another rent control measure could be headed to Santa Rosa


Less than a year after voters rejected rent control in Santa Rosa, tenant activists are attempting to return the issue to the ballot box.

Efforts are now underway to qualify a rent control and “just cause” eviction measure for city’s the November 2018 ballot.

Spearheading the initiative campaign is the North Bay Organizing Project, which needs to collect at least 8,985 valid signatures from registered Santa Rosa voters by July 6 to qualify the measure for this fall’s general election.

The proposed measure, accessible here, would limit rent increases to the inflation rate, impose strict eviction controls, establish strict guidelines for capital improvements, roll rents back to October 2017 levels, and create a rent commission to administer the ordinance.

The California Apartment Association, which opposes rent control in all forms, is preparing to defeat this effort, as it has defeated previous attempts to impose rent control in the North Bay region.

CAA has been defending Santa Rosa from rent control since the summer of 2016, when the City Council approved a rent control and just-cause ordinance over CAA’s strong objections.

CAA responded with a signature-gathering effort to place the ordinance before Santa Rosa voters. After the referendum qualified, the City Council called for a special election in June 2017 and placed rent control and just cause eviction policies on the ballot as Measure C.

After a strong grassroots campaign by CAA North Bay and the North Bay Association of REALTORS, voters rejected Measure C with 52.5 percent of the vote, compared with 47.5 in favor.

“We are committed to building on that success to defeat rent control a second time,” Joshua Howard, CAA’s senior vice president for Northern California, said today.  “Please look for emails and notifications to keep you informed on the status of this issue, upcoming meetings, events, and opportunities to support the campaign to defeat rent control again in Santa Rosa.”

Tagged: North Bay

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