After a strong grassroots campaign by the California Apartment Association and its allies, Santa Rosa’s rent control and just-cause eviction measure went down in defeat Tuesday.

The people of Santa Rosa rejected Measure C with 52.5 percent of the vote, compared with 47.5 percent in favor of rent control.

“Voters understood that Measure C would have come at high costs while assisting only a fraction of the population,” said Joshua Howard, CAA’s senior vice president for Northern California. “Now, Santa Rosa can focus on the real solution to its housing crisis — building more homes.”

Measure C threatened to roll back rents on affected apartments …

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