California Apartment Association

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CAA's Media Guide

CAA Quick Facts:

We are one of the largest statewide associations in the nation with over 10,000 members representing more than 750,000 households:

  • OWNERS & MANAGERS 
  • INVESTORS
  • DEVELOPERS
  • SUPPLIERS

Over 32,000 individual contacts including property managers, property owners, maintenance professionals, procurement specialists and industry professionals

Over 15,000 member logins with another 60,000 website visitors per month as of October 2017

CAA’s Reach:

We are one of the largest statewide trade associations in the U.S. 


We proudly represent the largest multi-family developers, owners and management companies throughout the state including:

  • AVALON COMMUNITIES
  • ESSEX PROPERTY TRUST
  • EQUITY RESIDENTIAL
  • FPI MANAGEMENT
  • IRVINE COMPANY
  • PROMETHEUS
  • SARIS-REGIS
  • WESTERN NATIONAL 
  • AND MANY MORE!

Build brand recognition with members who spend $625 million per year on products and services.

Contact your CAA Membership Representative today!

On average, www.caanet.org receives:

  • Nearly 33,000 sessions per month
  • 191,174 page views per month
  • 5.82 seconds/page views, per month
  • Visit duration of approximately 10:61

Features of CAA website advertising:

  • Directs visitors to the landing page of your choice to expedite purchases 
  • Year-round visibility reinforces brand recognition
  • Limited available ad space (6 ads rotating on pageturn) makes each position exclusive

caanet.org

Advertising on the CAA Website

The CAA website at caanet.org contains valued resources that members use to help run their businesses efficiently and profitably. 


The CAA website is the leading source of compliance information for California’s rental housing industry and provides member access to legal updates, industry trends, political news and the CAA Knowledge Center, where members can download more than 100 free operational forms, find industry vendors and learn about the newest business products and services. 


Advertising on caanet.org offers several cost-effective opportunities to position your company as a leader in front of an influential group of rental housing industry professionals.

Specs:

  • 6 months of placement in the right side bar ad for the CAA website.
  • Exact image size 170x178 for squares, and 728x90 for the footer
  • (JPG/PNG/GIF) (6 to 1 ratio).
  • Additional options for art creation if you don’t have a designer!

Enjoy the benefits of a targeted eNewsletter

CAA News "Rental Housing Report"

Weekly eNewsletter

Now more than ever, professionals consume information on the go. 


Our CAA News eNewsletter allows members to stay informed about timely industry topics and association news whether they are in the office or on the road.

  • Delivers your message directly to the inbox of more than 16,500 decision makers on a weekly basis 
  • Frequently forwarded to others for additional exposure 
  • Directs visitors to the landing page of your choice to facilitate the purchasing process
  • Limited available ad space makes each position exclusive 
  • Additional options for art creation if you don’t have a designer!

Weekly Ad Space in our Rental Housing Report

  • 6 rotational ad spaces, with rotation options up to 1x. 2x. or 4x times per month! 
  • 275 x 250 size ad
  • JPG/PNG/GIF*
  • Cost: $650 - $2,000 for 6 month placement 

Side Bar Ad (top square)

Side Bar Ad (middle square)

Side Bar Ad (bottom square)

Premium Footer Ad

Website Ad's

Price

Ratio/ Term

$1,300

$1,200

$1,000

$1,500

1:6 / 6 Months

1:6 / 6 Months

1:6 / 6 Months

1:6 / 6 Months

Ratio/ Term

Group 1 (Top Grouping)

Group 2 (Middle Grouping)

Group 3 (Lower Grouping)

E-News 

Advertising

$850

$750

$650

1:6 / 6 Months

1:6 / 6 Months

1:6 / 6 Months

Single

Rotation

Price

(1 view per 4

weeks)

2X Rotation

Price

(2 views per 4

weeks)

4X Rotation

Price

(4 views per 4

weeks)

Visual Ratio

Per Week/ Term

Up to 26% Savings

Up to 40% Savings

$1,250

$1,150

$1,050

$2,000

$1,900

$1,800

CAA Statewide Industry Directory

The CAA Industry Directory is a user-friendly forum designed to bring suppliers  and end-users together. The interactive Industry Directory makes it easy to locate products and professional services geared to the apartment management  community. 

  • with hyperlinks, 
  • multiple search capabilities and 
  • richer search results, 

Our Industry Directory is designed to drive the purchasing process and bring customers to your site with a few clicks.

Reference at your fingertips:

• Optimized to drive traffic from search engines and the California Apartment Association

• Categorical layout allows efficient browsing with fewer clicks

• Directs visitors to the landing page of your choice to learn more about your business

• Consumers come to you when they are ready to buy

• Various ad sizes and display options make it easy to customize your listing and enhance content

On average, the CAA Industry Directory receives

  • Nearly 800 visits per month 
  • 5.13 pages viewed per visit 
  • Visits lasting approximately 3:04 minutes 

CAA's Industry Directory Rates

Upgrade your listing from a basic listing to a premium listing for $299 annually

How Do You Upgrade Your Company Listing? 

  1. Go to www.caanet.org, 
  2. Login, and go to the “Vendor Directory” tab,  
  3. Update Your Account Information  

What's included?

  • Company logo (500x500) - JPG/PNG
  • 4 business categories 
  • Coupon, discount offer 
  • Company address 
  • Hyperlink to website 
  • Business categories Detailed

Premium Industry Listing

Interested in even greater visibility?

  • Great visibility above all premium and basic listings - be the first thing viewers see
  • All ad spaces are linkable directly to a homepage or feature page of your determination

Industry Directory Advertising Options

Premium and Side Bar Advertising

Premium Ad Space

  • 6 rotational ad spaces
  • 3000 x 500 size ad
  • Cost: $1,000 for 6 month placement 

Side Bar Ad Space (top & bottom placement)

  • 12 rotational ad spaces
  • 500 x 500 size ad
  • Cost: $500-$750 for 6 month placement

Call 800.967.4222 or email membership@caanet.org to be directed to your sales representative! Hurry, these spaces are first come, first serve!

Premium Header Ad

Side Bar Ad (top square)

Side Bar Ad (bottom square)

Industry Directory Ad's

Price

Ratio/ Term

$1,000

$750

$500

1:6 / 6 Months

1:6 / 6 Months

1:6 / 6 Months

Build brand recognition with members who spend $625 million per year on products and services.

Contact your CAA Membership Representative today!

How-to: Update Your Info Now

Ready to update your information? What you'll need:

Full-Color Company Logo

The size of your logo should be 500 pixels wide x 500 pixels high. We accept JPG or PNG format. 

Company Contacts

Please include job title, phone number and email address. All email addresses will be hyperlinked and active.

Company Description

This is strictly textual information about your company. You can include your company's mission statement or a description of the products and services you offer. No graphics are allowed in this section.

Product/Service Categories

All extra information will show up under all of the categories you select. Three category listings are included in the initial price of the Premier Listing. 

CAA Industry Directory

  1. Go to www.caanet.org,  
  2. Login
  3. Click on the “Vendor Directory” tab
  4. Update Your Directory Information 

What steps do I take? Just follow the below:

For just $299 added to your annual membership fee, you can enjoy the benefits of a Premium Listing in our Membership Directory

Combined Media Channel Discounts

Buy any two media channels

and get $100 discount!

DAYS
HOURS
MINUTES
SECONDS

But hurry, this deal won't last forever!

All advertising sales are exclusive to CAA Members Only.